Data Really is King!
We are in a data-driven industry, and like any data-driven business, the better and cleaner your cataloging data is, the better your business can be. In the auto parts industry your catalog should be the backbone of your business goals, just as much as your products themselves, as it doesn’t just list your products, it connects your products to your consumers. It has to work with structure of other databases which critically effects on website performance and navigation and is the basis and beginning of most marketing efforts. Business relationships can be born from having better data than your competitor and partnerships can fail quickly if good cataloging goes bad.
Your Auto Parts Catalog
In any e-commerce auto parts business, as well as most any other e-retail business, your online catalog is the driving force for most, if not all, of your sales. Your catalog needs to be functional, allowing your customers to find what they are looking for with as much ease as possible. The more organized and the clearly this catalog is, the quicker and more satisfied your customers will be.
For the e-retailer themselves, we are talking about the mass culmination of all the brands you’re dealing with and is critically important to the business – it IS your business. Therefore, as you know, if a brand you’d like to sell doesn’t have sufficient cataloging data, then that’s the end of that, isn’t it? Or is it? WiseAutoData, on behalf of the retailer, can take that custom, disorganized catalog, and format the information you need into either ACES XML or your custom template.
For the manufacturer, please read that again and if we need to get to work, let’s see what services WiseAutoData can provide you.
Website Design, Navigation, & Performance
Auto Parts databases are quite complex, but we’ll get to more about that in a moment. The fact is, the construction of your catalog and it’s databases is equal to how your website will work in almost every regard. The structure and features of your auto parts database will decide how your customers are able to look up and find their product, with as much accuracy as needed. This, in turn, has a large effect on how your website will look and feel – how one will navigate your site. But perhaps most importantly, as your business grows, so is your website traffic and the number of consumers accessing your catalog. The more queries your database has your perform, the slower and more cumbersome your website will become. A slow website will discourage a potential consumer faster than website design or navigation.
Search Results: SEO & SEM
If your online business is dependant on sales then sales are dependant on website traffic. Website traffic is dependant on marketing and the cornerstone of marketing in e-commerce is reliable search results on sites like Google, Yahoo!, and Bing. Whether you are planning a paid marketing campaign, like pay per click for auto parts, or counting on organic search results amongst the free listings, you need a well constructed and organized list of automotive keywords, key-phrases, and rich content. This is all information that resides in your catalog, and if your catalog and its database is constructed with the aspects of SEO and SEM in mind, then you are able to do much more with your catalog than just list your product.
Auto Parts Databases.
This is not a normal product database. Don’t be fooled, experience matters! Databases are like snowflakes. They’re all very fragile and each one is different. And when it comes to auto parts databases there is a level of complexity that does not quite match any other industry.
How a database performs its queries, the available fields that control website navigation, additional fields that contribute to off-website marketing, all directly effect the potential of your business and as your catalog grows, so does your database. Website speed is critical to sales. Website navigation can only work in accordance to how the database is engineered.
Is your catalog compatible with your seller’s database? Is your data allowing you to be a better part of their marketing efforts?